Temmie Ovwasa, aka the YBNL Princess, needs to move away from the background, and into the spotlight.
Temmie Ovwasa joined the YBNL Nation in 2016. Storming into the entertainment scene with her song, Jabole.
Fans of Olamide and his record label, Yahoo Boys No Laptop (YBNL), flocked to her. Mostly because she was a novelty, the only female in the group.
SEE ALSO: Where Is Olamide’s YBNL Princess?
After listening to a few songs by Temmie, it seemed obvious that the stars were her starting point. However, everything went downhill, she got out of sight so quickly it was easy for her to get out of mind.
The Nigerian mainstream media has a short attention span, and is known for forgetting artistes (even the stars) like they never existed– ask Iyanya and Dija.
To beat this system, artistes must continue to put themselves in the face of the public. Not only by branding, but also by remaining in constant interaction with their fans.
Musicians like 2face, Sound Sultan, Waje, Peter Psquare, D’banj, Rude Boy, and even Don Jazzy, continue to remain relevant. They have a recognized presence in the mainstream, despite the arrivals of new artistes who storm the scene.
They release new songs, have an active social media presence, and interact with their fans either through giveaways or videos – Don Jazzy has perfected this act.
Although Temmie Ovwasa has a following on social media, it’s not as strong as one would expect. Fireboy DML who joined YBNL in 2018 is already in the jet set league.
He creates hits upon hits, acquiring a loyal following, and airplays with strong recognition and accolades in mainstream media.
The YBNL Princess needs to serve her fans more sauce! Temmie Ovwasa needs to stop being relegated to the background. We need to hear more of her sound.
Recently, in what looks like a publicity stunt, Temmie removed all the pictures on her Instagram page. This might bode well for her fans, maybe she’d finally release new songs (a couple from her already written 300 songs), when she becomes active again on social media.
What do y’all think?