Why Davido is the most endorsed musician in Africa
This is why Davido is the most endorsed musician in Africa.
It is indisputable that Davido has been consistently releasing hits over the past ten years. But has he attained the stature necessary to qualify as an Afrobeat legend? Do his accomplishments justify his inclusion at the table of Afrobeat legends?
The flashier and more opulent his music videos became, displaying heights of wealth that most people can only imagine, the more well-known he became for his unique brand of music.
Popularly known as Davido, David Adedeji Adeleke is a Nigerian singer, songwriter, and record producer.
He combines conventional African elements with contemporary global pop (afrobeats).
It is impossible to talk about modern Afrobeat without bringing up Davido. It is no secret that Davido is the king of Afrobeat music in Africa.
Davido has established himself as the “King of Modern Afrobeat,” and his flourishing music career is ample evidence of this.
He is currently making an influence and ruling Afrobeat music throughout Africa. His popular collaborations and successful songs speak for themselves.
He is one of the most in-demand musicians on the continent of Africa.
In 2012, Davido’s career officially got underway when the second track from his debut album became a huge hit.
He recorded several successful singles between 2013 and 2015, and in January 2016, he agreed to a record deal with Sony Music.
Apparently, Davido has the most endorsement deal ever in Africa, however, he currently has endorsement deals with Puma, Martell, Pepsi, 1xBet, Infinix, Wema Bank, Munct iT, Viva Plus, Travelbeta, Bitsika and Pennek.
He previously had endorsement deals with MTN, Close Up, Guinness & AXE Body Spray.