The most well-known Nigerian music producer tags and the people who created them.
Most Popular Nigerian Music Producer Tags
“Riddim!” is the call that goes off whenever a Sarz record goes off. The sounds of the music producer are characterized by dark and heady drums done in an underlying tempo that is bound to get you on your feet, or obsessed with the record.
Born Osabuohien Osaretin, he has worked with several top artists such as Wizkid.
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He’s also helped Niniola to define her afro-house style and put out one of the best bodies of work with afro soul singer, Wurld on their joint EP, I Like Girls with Trobul.
The music producer sits on a legacy of sound that goes way back from 2012 where he bagged two awards as Producer of the Year.
“Yo Rexxie pon this one!” is a tag that has in a seemingly short while become a household name and has become the herald of a good time as it has been so introduced to us by Rexxie who makes eclectic-so street-hop inspired beats.
Real name Eze Chsom Faith, the music producer is a key ingredient to the zanku and street hop scene as his sounds have served to give rhythm to some of our favorite songs from the genre.
Rexxie has worked with top acts such as Burna Boy, Naira Marley, and Zlatan and in 2020 delivered the smash hit KPK with Mohbad. At the end of the year, he was named the African Producer of the Year at the Soundcity MVP Awards.
The call ‘P Prime!’ may be a well-known tag to Nigerian music lovers but not many know that this party-starting music producer is one of the youngest in the game.
Aged 19 and born Peace Emmanuel, P.Priime has an impressive catalog of hits from Cuppy’s Gelato, Fireboy DML’s Like I Do to Peruzzi’s Southy Love.
Once upon a time, Pheelz used to introduce his production input with a tag that went “Pheelz Mr Producer!” But in recent times, that has been switched for “Riddimahcoolayo” and not “Rhythm and Cool and Young,” a popular misquote which the producer himself had to correct.
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Phillip Kayode Moses or Pheelz has built a reputation for himself as the OG producer who has been instrumental in the rise of YBNL.
He is responsible for classic hits from the record label such as 2014 Olamide’s 2013 banger, Durosoke to hits in recent times such as Fireboy DML’s Scatter.
Pheelz’s work in the industry was recently recognized on the Headies platform where he won the award of Music Producer of the Year in 2020.
“It’s Kel P vibes” is one producer tag that identifies and sets aside the refreshing sound creations of Kel P or Da Bully as he refers to himself.
Born Udoma Peter Kelvin, Kel P is a highly accomplished music producer with two Grammy nominations for his work on Burna Boy’s African Giant and Skip Marley’s Higher Place EP.
He also co-produced the powerful Made in Lagos collaboration, Ginger which features Grammy-winning acts, Wizkid and Burna Boy.
The Nigerian music community once shared a joke over Telz’s ‘Funkula’ tag on Twitter when some people wrote it out as ‘Born killer’ and even ‘Porn Killer.’ Eventually, Telz or Odunayo Alli himself had to step in to correct this.
A young producer whose rise to the limelight was seemingly meteoric, Telz has a Grammy to his name thanks to the work he did on Burna Boy’s Grammy-awarded album, Twice as Tall.