Simi named as latest Spotify EQUAL Africa artist.

Global streaming giant, Spotify, announced today that Nigerian singer-songwriter Simi has been selected as Spotify EQUAL Africa music program ambassador for July.

Simi spotify equal
Spotify equal

This announcement follows the release of her latest album, ‘TBH (To Be Honest)’ which came out in June.

joins other Nigerian artists, Tiwa Savage, Ayra Starr, Asa, and to be part of EQUAL Africa, which aims to spotlight and amplify the voices of talented African female artists making waves in the music scene. She also became only the second African artist after Tiwa Savage to be named as an EQUAL Global and EQUAL Africa artist.

The Nigerian musician, sound engineer, and actress, Bolatito Ogunleye, started her musical journey as a chorister in church. Starting her musical career as a gospel singer, released her debut studio album ‘Ogaju’ in 2008 before switching genres to Afro-pop. She came onto the public’s radar in 2014  after the release of the single, ‘TIFF’, which was nominated for Best Alternative Song at The in 2015.

Her 2016 single, ‘Jamb Question’, was a massive hit, topping music charts for weeks. In 2020, garnered even more buzz in the industry after she released her song, ‘Duduke’, which celebrated the birth of her daughter. ‘Duduke’ was one of the most played songs of the year in Nigeria, a further testament to ’s musical prowess.

“Striving and thriving as a in a male-dominated industry has taken years of to master,” says Simi. “You go from being scared of it, to being intimidated by it, to being brave enough for it, and then finally, to conquer it. I’ve almost always had to do way more than my male peers to prove myself. But, because of my love for music, I have been relentless and proud to do this work. I certainly hope, with all my heart, that the women who continue to come after me find it easier to shine in the way they deserve.”

Spotify welcomes to the EQUAL program which aims to foster gender equality and provide a platform to celebrate influential female artists. She joins a  list of talented African women driving the culture and breaking through barriers in the music industry.

“We are proud to welcome to the EQUAL programme, and we’re so excited to see where her talent continues to take her from strength to strength,” says Spotify’s head of music for sub-Saharan Africa, Phiona Okumu.

The EQUAL programme spans seven categories: the EQUAL Artists of the Month and the EQUAL local playlists. As the latest artist to join EQUAL Africa and Global Music Programs, will be on the EQUAL Africa and the EQUAL Global playlists.

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