The evidence of persistent controversies has put singer, Portable on a solid standpoint in the music industry.
Nigerian singer, Habeeb Okikiola popularly known as Portable has set a solid stand in the industry as one of the Nigerian leading street singers.
One of the most important tools for sustaining relevance in any field is to always find your way to the mainstream, and become the talk of the town. This is a crucial form of PR every celebrity needs to take seriously. It cuts across different spaces like the Nollywood lifestyle, music industry, arts and culture, and many more.
The likes of Big Wiz, Davido, Odogwu are all students in this line of thought, and it has greatly helped them stay relevant despite their numerous hit deliveries.
Portable, since his inception to the limelight, has succeeded in achieving this feat through his various controversies.
The Zeh formator became a shooting star with his December banger, Zazoo which featured YBNL leader, Olamide and celebrity dancer, Poco Lee.
Like every other fast-rising, Portable had the choice to stay relevant or remain a one-hit singer. But, luck and hard work favored the youngster.
He understood the need to develop a relationship with his online family and consistently became a controversial figure, which in turn sustained his reign.
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Not only did he achieve this, but he has also released a couple of interesting songs and features that have increased his catalogue and fans. Ogo Forever, Oro Aje, Neighbor, amongst others.
Further, this consistent strategy of utilizing controversies earned him an ambassadorship deal with socialite, Obi Cubana for the launch of his Odogwu Bitters.
Frankly, I believe he got the deal based on his personae and relevance – because who uses an unknown person for such a launch?
Also, the news of his UK tour has been the buzz of the town, and it is certainly a significant achievement in his career.
This tour is another great strategy to promote himself to the international market, making his fame even a more successful one, and making himself dinner at the African music round table.
If there is anything to study in Dr Zeh’s music journey, it is evident that he has achieved a solid spot in the industry.