In an era where it has become customary for corporate players to use celebrities to drive their brands to consumers, one such organization that has deeply looked inwards for a truly value-adding relationship with a celebrity artiste is LAWMA.
The Lagos State Waste Management Authority (LAWMA) led by the Managing Director, Mr Ola Oresanya on Monday 5th May 2014 endorsed the kid dynamite; OzzyBosco Wonderkid as her Brand Ambassador. The artiste is to use his vantage position as African’s number 1 kid star to complement their environmental cleanliness drive through his pet project “KEEP LAGOS CLEAN” Cleanliness Revolution …children Lead, Adults Follow; a cleanliness campaign which targets children within Lagos and its environ.
OzzyBosco and Lagos State children are about to swing into action in a cleanliness campaign tagged “Keep Lagos Clean”. His primary assignment is to carry along our younger generations to inculcate in them a deep-rooted sense of responsibility towards cleanliness in their homes, schools and public places. Guided by their idol OzzyBosco Wonderkid, they will serve as Change Agents in the on-going fight against filth and environmental pollution in Lagos State.
OzzyBosco will also be partnering with the Local Governments and Local Council Development Areas (LCDA), which would ensure that schools and children in their locality participate fully in the campaign exercise. The communities within the Local Government Area in focus shall be selected at random and replicated in all the LGAs and LCDAs in Lagos State.
LAWMA endorsement makes it the second brand ambassadorial appointment for the “Tinini” crooner in about six months, having been made “Tigo Milk Brand Ambassador” (CWAY Foods and Beverages) only a few months ago.
Enjoy the official theme song for the campaign recorded by OzzyBosco tagged “KEEP LAGOS CLEAN“. Please be on the look out for his next official single “YOU REIGN” featuring the Mid-Nite Crew and Dr Tee Mac (MFR). Happy Children’s Day!!!