How Wizkid created his own sound in the Nigeria music industry

It’s not a fluke how Wizkid largely influenced the sound of the new generation of artists in the Nigerian industry.

Since Wizkid launched to spotlight, he has been relatively considered as the blueprints and template to a majority of the newbies in the Nigerian industry.

How Wizkid created his own sound in the Nigeria music industry
Wizkid

 

The Nigerian industry is filled with an excessive amount of Wizkid- experiments in the name of upcoming artists You lot need to find your own sound/respective styles – Motolani Alake (Pulse ng Editor)

However, reflecting back on the beginning of the journey, pre-wizkid was all about Wande Coal, then every upcoming looked up to him including Wizkid because of the unbelievably relaxing vocal dexterity.
How Wizkid created his own sound in the Nigeria music industry
Wizkid


Wande Coal was and more but lacks that young-branded or cool-kid style or swag, the brand packaging that defined the Wizkid era in the early 2010s, that birthed the newest sound with the combination of ‘smooth kid’ and overall branding marketing which influenced every young upcoming artist in the Nigeria industry.

How Wizkid created his own sound in the Nigeria music industry
Wizkid
In the beginning, Wizkid in pop sounds more like Sean Kingston, slightly infuses the Jamaican and Caribbean flow as seen in ‘Holla at your Boy

The Insight

Why do most of the new artists sound like Wizkid? well, it’s normal for that to happen unconsciously with someone you look up to, it can be modified or twist to whatever sound but you can’t deny the sprinkle of it.

How Wizkid created his own sound in the Nigeria music industry
Wizkid


However, If we’re keeping it a buck, there are at least a little bit of Wizkid in Fireboy, Joeboy, Rema, Oxlade, Omah Lay, Terri, Buju, Bella Shmurda even down to Lyta and T-classic virtually all these new school pop artists.

How Wizkid created his own sound in the Nigeria music industry
Wizkid

Editorial Opinion

It’s not bad that we have Wizkid clones all over the Nigerian industry, somewhat an ‘afrowizkid’ lol, even record labels are now sources for that kind of artists in the industry for a record deal.

How Wizkid created his own sound in the Nigeria music industry
Wizkid

In one way or the other, most of them idolize him and grew with the sound unconsciously.

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