How Nigerian Afrobeat superstars take on the world’s center stage

Afrobeat musicians and those of heritage, from to to Sade, have long enjoyed international acclaim.

Wizkid, Davido, and Burna Boy were the key players and afrobeat superstars of the era based on career statistics records, achievements, and impacts.

How Afrobeats superstars take on the world's center stage
Fela Anikulapo Kuti

Afrobeat was originated in Ghana in the early 1920s Before Nigeria joined the wave in the late 1960s, pioneered by Fela Kuti who explored different fashionable music at the time, he was at the forefront of the genre, popularizing the style both within and outside Nigeria.

How Afrobeats superstars take on the world's center stage

Afrobeat was pushed by Femi Kuti, Seun Kuti in the 90s, a bit of juju music led by  I.K Dairo and J.O Araba even though it has been in existence pre-independence.

How Afrobeats superstars take on the world's center stage
Femi Kuti

Drake was the first mainstream artiste who joined the afrobeat wave, jumping on Wizkid‘s Ojuelegba song and from then birthed his single ‘One Dance‘ featuring Wizkid and a British singer Kyla.

How Afrobeats superstars take on the world's center stage
Wizkid

However, the first song introducing afrobeat to wider new generations around the world, as it is a combination of dancehall, afro beats, and Pop.

How Afrobeats superstars take on the world's center stage
Wizkid


Davido signed a record deal with Sony’s RCA Records in 2016, the first New generational afrobeat artiste to officially signed to an international label.

How Afrobeats superstars take on the world's center stage
Davido

Davido released a single titled ‘Fall’ on June 2, 2017, it became the longest-charting Nigeria pop song in US Billboard Hot R&B Songs history.

How Afrobeats superstars take on the world's center stage
Davido

In 2019 and 2020, Burna Boy’s studio were nominated in the 62nd Annual Grammy Awards and won 63rd Annual Grammy Awards (with African Giant & Twice as Tallrespectively, making him the first to be nominated in two consecutive years at the Grammys.

How Afrobeats superstars take on the world's center stage
Burna Boy

Today, the formula is more potent than ever, Afrobeats is a way to stay connected, on the one hand, there is an enthusiastic diaspora with disposable income that is keen on maintaining cultural ties with home, which they spend money on, stream, share, support, and promote the genre.

How Afrobeats superstars take on the world's center stage
Burna Boy

And a global reach is provided by the internet and innovations in music streaming.



That means artists depend heavily on live music ticket sales, performances, and endorsements.

How Afrobeats superstars take on the world's center stage
Mr Eazi on stage performing

Their energies are not directed towards developing streaming numbers, selling recorded music, and building careers through labels.

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