The impact of Global Deals on the growth and expansion of African music across the world cannot be exaggerated.
African music has been rapidly gaining ground across the world for the past years now, and the impact of the global deal to foster visibility will always be reckoned.
However, the result of having a global deal or contracts yields massively to expanding the art, enhancing notable charts entry, international Collaborations, and most importantly distributions of a project to a wider audience.
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These are African artistes that have global deals in their musical careers;
Angélique Kidjo
Angélique Kpasseloko Hinto Hounsinou Kandjo Manta Zogbin Kidjo popularly known as Angélique Kidjo is a Republic of Benin singer-songwriter, actress, and activist, sometimes regarded as heroic, because of her artistical permanence.
She has been linked to different global deals since her career, as she also has dual citizenship; Beninese-American.
She signed to Island Records in 1991, a British-Jamaican record label owned by Universal Music Group, In 2000 she was signed by Columbia Records, an American record label owned by Sony Music Entertainment.
Soolking
Abderraouf Derradji popularly known as Soolking is an Algerian singer, rapper and dancer, Soolking gained prominence in 2016 after his single titled ‘Vida Loca’
He is signed to Capitol Music Group, is an American front line umbrella label owned by the Universal Music Group.
Burna Boy
Damini Ebunoluwa Ogulu popularly known as Burna Boy is a Nigerian singer, songwriter, and rapper, He gained prominence in 2012 after releasing his hit single “Like to Party”
He signed with Bad Habit/Atlantic Records in the United States and Warner Music Group Globally.
Master KG
Kgaogelo Moagi popularly known as Master KG released his debut album Skeleton Move in 2018, with a viral single titled ‘Jerusalem’
He signed a deal with Warner Music Group.
Davido
David Adedeji Adeleke popularly known as Davido, is a Nigerian singer, songwriter, and record producer, gained prominence in 2012 after releasing “Dami Duro”
Davido signed a record deal with Sony Music in 2016.
Nasty C
Nsikayesizwe David Junior Ngcobo popularly known as Nasty C is a South African record producer, rapper, and songwriter.
Nasty C signed a joint venture deal with Def Jam Records.
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Wizkid
Ayodeji Ibrahim Balogun popularly known as Wizkid is a Nigerian singer and songwriter, he gained prominence in 2011 after dropping his single ‘Holla at your Boy’
Wizkid signed a multi-album deal with RCA Records
Tiwa Savage
Tiwatope Savage popularly known as Tiwa Savage is a Nigerian singer and songwriter, Tiwa Savage signed a publishing deal with Sony/ATV Music Publishing in 2009.
In May 2019, she signed a record deal with Universal Music Group.
Olamide
Olamide Adedeji popularly known as Olamide is a Nigerian hip-hop recording artist, he gained prominence in 2011.
Olamide signed a Joint Venture deal with an international distribution company Empire.
Sho Madjozi
Maya Christinah Xichavo Wegerif popularly known as Sho Madjozi is a South African rapper, singer and songwriter, considered as one of the best performers in Africa.
Sho Madjozi signed to US record label Epic Records.
Omah Lay
Stanley Omah Didia popularly known as Omah Lay is a Nigerian new kid on the block, he gained prominence in 2020.
Omah Lay signed a recording contract with American record label, Warner Music Group.
Fireboy DML
Adedamola Adefolahan popularly known as Fireboy DML is a Nigerian singer and songwriter,
Fireboy DML has a Distribution deal with Empire
Mohamed Ramadan
Mohamed Ramadan Mahmoud Hijazi popularly known as Mohamed Ramadan is an Egyptian singer and songwriter.
Mohamed Ramadan signed Rotana Media Group, Arab World’s largest entertainment company.