How Olamide built his record label and amassed billions of Naira
This is how Olamide built his record label and amassed billions of Naira
When it comes to the artists who are helping in giving upcoming acts a platform whether by features or signing to a label, Olamide is one name you can mention and by so doing has garnered billions of Naira to the label from artistes.
Are you surprised by the giant strides YBNL stars, Fireboy and Asake are making in the music industry?
His generosity has gone beyond signing artists to his label to just featuring in their songs and their music videos
Olamide is one of the pioneers of dialect rap singers of Yoruba language and pidgin English in Nigeria, arguably resurrecting a sub-genre called ‘Street hop’.
Olamide was a rapper who revolutionised the Nigerian rap industry, practically infusing English with his native dialect, a Nigerian hip-hop sub-genre known as street hop.
Obviously, the impact and influence of Indigenous rappers like Da Grin, Lord of Ajasa and I.D Cabasa cannot be underestimated or left out when talking about the sub-genre, as those were really inspiring good times for the street, serving us a lot of gems that help popularise it to other parts of the country and laid the foundation for what the culture is today.
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Olamide infiltrates the industry in 2010 after his groundbreaking viral ‘Eni Duro‘ then full takeoff began in 2011 when he released his debut album ‘Rapsodi’ and then released the visuals for Omo to Shan featuring Wizkid. It was the rave of the moment as it charted on several radio stations in Lagos and across Nigeria then.
Olamide appeared and tore the landscape of Nigerian hip-hop and yet so far steady delivering hits.
The debut album ‘Rapsodi’ was the resurrection and the rebirth of the renowned sub-genre that has become globally acclaimed.
Olamide continues to strive and diversify into other genres, diving into almost every genre, from afrobeat, juju, fuji, Street hop, Dancehall, R&B, Trap, Reggae Fusion and Afro Pop.
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Factually, Olamide is one of the most versatile artists in the Nigerian music industry, evolving to maintain longevity since hip-hop in Nigeria has passed through several phases over a decade now.
Crucially, added to his mastery and unarguable aptitude, Olamide formed the YBNL record label as early as 2012, seeking a new platform to realign and leverage on his highlighted practicality and potentials, it was rare exploits in the Nigerian music industry, becoming the youngest to ever own a label, after parting with Coded Tunes record label owned by ID Cabasa.
Olamide annually releases one or more projects, and to date has more projects than any artistes in the last decade, totalling eight (8) studio solid albums and about three (3) collaborative albums and EPs.
In 2014, Olamide discovered Lil Kesh and signed him into the YBNL record label, other artists that have signed under the label include Adekunle Gold, Chinko Ekun, Viktoh, Davolee, Fireboy DML.
In 2015, Olamide was untouchable and the blueprint to Nigeria street hop, releasing street anthems like ‘Melo Melo’, ‘Lagos Boys’, ‘ladi’ and ‘Eyan Mayweather’, and Sold-out Eko Hotel at Olamide live in concert (OLIC), becoming the first Nigerian artiste to have a sold-out concert in Eko Hotel and also the first to introduce the annual concert culture.
Olamide obviously influences every street hop artists of this decade, from Zlatan Ibile to Naira Marley, Bella Smurda, Small Doctor, Lil Kesh, Davolee, and others.
Fast forward to 2020, a decade and more, Olamide is still a chart-topper and has one of the best albums of the new decade, Carpe Diem, a hit-studded studio album.
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